“Khadi for NATION, Khadi for FASHION and khadi for TRANSFORMATION!”- PM Modi

“Khadi is the livery of FREEDOM!”- said the father of the Nation. Khadi was launched in 1920 as a political weapon in the ‘Swadeshi Movement’ initiated by Mahatma Gandhi, strategized to boycott British products and revive Domestic products.
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Khadi is the only fabric honored to be woven into the Indian National Flag. It is the ‘Signature fabric of India.’

Khadi handlooms suffered a heavy backdrop in the years post-independence. But Honorable Prime Minister Shri Narendra Modi initiated the ‘Khadi Revolution’ with the mantra

“Earlier it was Khadi for NATION, then it became Khadi for FASHION and now it is khadi for TRANSFORMATION!”

He believes; “Khadi is the symbol of National Heritage and the Pride of India. When we purchase a Khadi, we are brightening the lives of the lakhs of weavers who toil day and night. Buying a Khadi product is like ushering a Diwali in the homes of the weavers.”

Khadi is a soft fabric handwoven from cotton, wool, or silk. It is breathable, durable and gets brighter with each wash. Where conventional spinning mills utilize 55 liters of water in spinning 1-meter cloth, 1-meter of Khadi can be woven using just 3 liters of water.

The strong support by the Prime Minister led to a drastic increase in the Khadi sales by 164% in just 5 years. “Most important thing is getting support from the Prime Minister. There are two reasons for this growth: aggressive marketing and stringent action taken by us against fake Khadi products. We have served notices and took action against those who used to sell spurious mill made products in the name of Khadi,” saidVinai Kumar Saxena, chairperson of Khadi & Village Industries Commission.

(The Khadi and Village Industries Commission (KVIC) is a statutory body formed by the Government of India, authorized to plan, promote, facilitate, organise and assist in the establishment and development of khadi and village industries in the rural areas, in coordination with other agencies engaged in rural development wherever necessary)

Contributing to the “Swachh Bharat Abhiyaan” Khadi has launched its signature carry bags made from 80% cotton fabric and 20% single use plastic. It churns approximately 2 tonnes of single use plastic waste  in manufacturing one lakh handmade paper bags.

Prime Minister Modi says, “I am not asking people to only wear Khadi but since there are so many fabrics with people, why not one of Khadi as well?” Khadi presents India’s self-reliance, legacy, traditions, and is the pride of rural productivity. Khadi is a fabric that breathes. Warm in winter, cool in summer; it is a handspun, handwoven, and ecofriendly cloth that acquires the “Swadeshi Spirit.” So, why not go green with this Made in India fabric and contribute to the Nation. And yes, do not forget to shop in the eco-friendly signature Khadi bags!

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